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Adidas to sell Reebok to Authentic Brands Group for €2,1bn

August 13, 2021

Source:
Source: [[https://commons.wikimedia.org/w/index.php?curid=48238738 Raysonho @ Open Grid Scheduler / Grid Engine – Own work, CC0]]Adidas has struck a deal to sell underperforming sneaker and sportswear brand Reebok to Authentic Brands Group for up to €2,1bn ($2,46bn), as the German sporting goods company concentrates on its core brand.
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