Tyre manufacturer and mobility company Michelin Tyre Company South Africa has attained Level 1 broad-based black economic empowerment (BBBEE) certification, which is the result of its four-year transformation journey started by executing a new people, profit and planet strategy in South Africa, which is aligned with the Michelin Group’s global vision. Michelin’s commitment to BBBEE is aligned to its purpose of giving people a better way forward. This is why the company made a concerted effort to focus on all the pillars of the BBBEE Codes of Good Practice, including recently concluding an ownership transaction.