Apart from ensuring that sales keep ticking over, FAW Trucks’ 22 dealerships across South Africa play a significant part in ensuring that the brand’s stellar reputation for providing reliable, durable and cost-effective products to South African customers in the commercial vehicle market remains intact. These committed sales and service centres are also tasked with providing service and support of the highest quality.
In KwaZulu-Natal, this responsibility falls on three vital links in the FAW Trucks dealership footprint, with customers able to turn to centers in either Pinetown, Port Shepstone or Richards Bay with their sales or servicing needs.
The Pinetown FAW branch is strategically situated along the N3 route to Johannesburg. It was established in 2010 and dealer principal, Mike Williams has been at the helm of the impressive facility since 2013.
“FAW Trucks has achieved great success in South Africa since 1994 and I am convinced that sales figures will continue to climb as the brand gains even further traction on the local market. As one of the dedicated representatives in the province we are committed to doing our part in ensuring continued success,” says Williams.
On the South Coast, the brand is proudly represented by FAW Port Shepstone, which falls under the umbrella of Thompson Motors. This family business has a proud heritage stretching back to the 1950s and with Richard Thompson overseeing the commercial vehicle side of the business, FAW Trucks has gained a strong and loyal customer base in the region.
“Much like our business, FAW Trucks has a long history in South Africa and as one of three dealerships in the province we take the responsibility of upholding its reputation for strength, reliability, ease of operation and value for money very seriously. As a result, we are constantly pushing ourselves to do better, ensuring that we provide customers with dedicated service and support of the highest quality,” says Thompson.
“I am proud to say that we have proven to our customers that they can rely on us to support them in every step of their ownership experience, from the purchase phase and all through the lifetime of their trucks. And when the time comes to replace vehicles or expand their fleets, they confidently return to FAW Trucks.”
The last of the formidable threesome of FAW Trucks dealerships in KwaZulu-Natal is situated in Richards Bay and forms part of the ETTC group of companies. Established in 1992 and focusing exclusively on the truck market, the group was quick to realise the potential of FAW Trucks.
“A few years ago, we started noticing that customers who would normally buy used trucks from us were showing more interest in new FAW products because of the great value for money they represent. After doing some research we discovered that FAW had a proven track record around the globe and was making great inroads in the local market. It was then that we decided to add the brand to our operations, and we haven’t looked back since,” enthuses Corrie Barnard, director of ETTC.
“In this respect, I must commend FAW Trucks on the enormous strides it has made in becoming a preferred commercial vehicle brand in South Africa. It has become a highly successful and dedicated enterprise and one we are extremely excited and proud to represent.”
Williams, Thompson and Barnard agree that a reliable and consistent parts supply goes a long way in ensuring the viability and success of the dealerships. The national parts centre in Spartan has a distribution hub in Durban, which means that trucks can be serviced and maintained easily and efficiently in order to keep downtime to a minimum. In a highly competitive commercial vehicle market such as this, parts supply and distribution can mean the difference between success and failure
“The strategic location of FAW Trucks dealerships and service centres has played a major part in the impressive sales success the brand has enjoyed, particularly since January this year, when we took the top spot in the heavy commercial vehicle segment of the local market for the first time,” says Yongjun Li, CEO of FAW Trucks SA. By establishing dealerships in key areas such as Pinetown, Richards Bay and Port Shepstone, FAW Trucks has placed itself in an ideal position to cater to customers in the agriculture, mining, construction, transport and logistics sectors,” says Yongjun Li, CEO of FAW Trucks SA.
“These three dealerships in KZN continue to impress by going the extra mile to look after their customers. They are not merely driven by sales figures, but also ensure that they provide a high level of aftersales service, and this has been to the benefit of the brand as a whole. It is this kind of commitment and dedication that will see FAW Trucks continue to flourish on the South African market,” Li concludes.
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